I think there is actually a "New" sort of awareness,almost a resistance.
Ignorance can be cured with Information, but overcoming Prejudice and wrong impressions is going to take a little longer.
These days you cannot say that the Year 2000 problem is totally unknown.
The Media have picked up on it. We are seeing more and more references in the popular media.
But in the nature of Homo Sapiens, everybody you speak to now has their own fixed opinions on the subject.
So Objective One, "make people aware" or "get the message out" seems to have been met.
The next objective would seem to be to "reprogram" all these people for the "correct" message.
"The most needful piece of learning for the uses of life is to unlearn what is untrue. - Antisthenes"
At least the thing has a name. Whether you use "Year 2000 problem" or "Y2K" or "Millenium Bug" most people seem to have a loose idea of what you are talking about.
People seem to feel better about a problem if it has a name.
But I am a little horrified at the level of knowledge (dare we call it ignorance) of the realities out there. Otherwise perfectly competent people are digging their heels in and clinging to some really absurd notions on what the problem is and how it should be solved.